About Me

SEO & DIGITAL MARKETING

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Hello! I’m Fabián Mendoza, a dedicated professional in SEO and digital marketing with over a decade of experience. My passion lies in helping businesses achieve their online goals through effective and innovative strategies.

My Story

From my early roles in advertising to becoming an SEO coordinator at Westgate Resorts, each step has been a learning experience that has shaped my expertise and approach.

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Early Beginnings

My journey in the digital world began more than 15 years ago in Colombia, with a deep interest in digital ads and e-commerce. Over the years, I have honed my skills and expanded my knowledge, leading to a fulfilling career.

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Professional Experience

July 11, 2023

SEO Coordinator

Westgate Resorts
United States
Oversaw the administration and improvement of multiple websites (English / Spanish), conducting thorough technical SEO audits to identify and rectify issues affecting site performance. Collaborated with development and content teams to enhance site structure, optimize content, and implement best SEO practices.

July 11, 2023
October 1, 2022

Digital Marketing Specialist

GR Hub
United States
Led the development of comprehensive web positioning strategies, enhancing SEO performance across multiple websites (English / Spanish). Implemented keyword research, on-page optimization, and link-building campaigns to improve search engine visibility. Collaborated with cross-functional teams to ensure SEO best practices were integrated into all digital projects, resulting in increased organic traffic and improved search rankings.

October 1, 2022
July 1, 2016

Director

AulaPro
United StatesColombia
Developed digital projects to promote academic programs, and e-Learning courses through effective SEO and marketing strategies

July 1, 2016
September 1, 2010

Commercial Coordinator – Digital Marketing

Universia Colombia
Colombia
Led digital marketing strategies, content creation, and online advertising campaigns for the Universia network in Colombia. Developed marketing plans, PR strategies, and business relationships with higher education institutions and commercial brands

September 1, 2010
April 1, 2008

Commercial Manager

Republic 78
Colombia
Provided consultancy for SMEs in web development, advertising campaigns, and email marketing strategies. Managed the creation of web portals and e-commerce stores.

April 1, 2008
October 1, 2007

Subscriptions Coordinator

Grupo Semana
Colombia
Oversaw subscription sales operations and managed direct sales forces for one of Colombia’s leading magazine publishers.

October 1, 2007
February 1, 2007

Project Manager

Las Páginas Amarillas de Cundinamarca
Colombia
Developed and monitored marketing strategies to meet sales goals and coordinated various projects assigned by the planning and marketing management.

February 1, 2007
December 1, 2005

Commercial Coordinator

Catedral de Sal de Zipaquirá
Colombia
Managed marketing and commercial activities for one of Colombia’s top tourist attractions. Designed and implemented marketing plans, media plans, and event coordination.

December 1, 2005
September 1, 2004

Sales Coordinator of Events and Advertising

Drocol S.A.
Colombia
Planned and executed commercial fairs and advertising campaigns for a major distributor of medicines and consumer items.

September 1, 2004